AI Insights · Timothy · March 2025
Top Consumer Finance Apps Performance in the US, Q1 2025
Explore the Q1 2025 performance of the top consumer finance apps in the US, highlighting trends in downloads and active users as reported by Sensor Tower.
In the first quarter of 2025, the top five consumer finance applications on the unified platform in the United States showcased diverse performance trends. Here's a closer look at each app's metrics, courtesy of Sensor Tower.
Capital One Mobile saw a fluctuating pattern in weekly downloads, starting the quarter with around 250K and peaking at approximately 308K in late February. Active users remained robust, with a slight increase, reaching nearly 28.9M by the end of March.
Chime – Mobile Banking experienced a consistent download rate, starting at 230K and maintaining a similar range throughout the quarter. Active users fluctuated, peaking at about 8.3M in late January before stabilizing around 7.7M by quarter-end.
Rocket Money - Bills & Budgets had a notable revenue increase, peaking at $171.8K in early March. Downloads started strong at over 524K but settled around 143K by the end of March. Active users showed resilience, closing the quarter at approximately 4.6M.
Chase Mobile®: Bank & Invest maintained steady downloads, with a slight increase from 183K at the start to 191K by the end of March. Active users peaked at over 32M, indicating consistent engagement throughout the quarter.
MoneyLion: Banking & Cash Back faced a decline in downloads, starting at 283K and dropping to around 69K by the end of March. Active user numbers followed a similar declining trend, starting strong at 1.4M and closing the quarter at approximately 1.7M.
For more detailed insights into these trends and the performance of other apps, visit Sensor Tower's platform.
